A Google My Business profile is vital for growing your local search engine optimization (SEO). You’re in the correct place if what’s in the topic of this blog is roughly what you searched on Google before you got here. Let’s check out how (and why) to improve your Google My Business ranking to get the highest traffic and benefit from it. 

Why Do you Need an (Optimized) Google My Business Profile?

While Google continues to dominate local search results, you may miss out on a significant opportunity where your business is searched. Google My Business gives you access to a handful of powerful Google Search and Google Maps features. And it’s the only way to get your business listed on the local three-pack listings on Google Search results pages. If you own a small business, you’ll also benefit from your small business by having a Google My Business Profile.

A My Business profile allows you to optimize your Google listing by describing yourself or your business, writing a detailed description of what people can expect from you in the area, and much more. And it’s a no-brainer that having a better online presence can only help.

• Improve engagement
• Boost your Local Ranking
• Convert More Customers

How Does Google Determine Local Ranking?

There are a vast amount of factors that go into how Google determines local search rankings and displays results. From content to backlinks, images to site speed, there are no rules that fit all approaches to successful local SEO. However, understanding the basics is key to determining what works for your business and what doesn’t regarding local rankings.

• Relevance: It is one of the most critical factors in local search results. Businesses must be relevant to their customers to be found. We help companies find the keywords and phrases that best describe their business.

• Distance: If customers are looking for a business they can trust in their area, a GMB listing on Google Maps is one of the greatest ways to make them aware of your location. By linking your Google My Business listing to Google Maps, you’ll be able to help new customers find you with ease.

• Prominence: Prominent online presence is an essential aspect of SEO. Creating a social media presence and strong online presence through blogs, press releases, and content creation shows Google that your business is active and authoritative in the industry. This, in turn, could boost search engine rankings for your website.

How to Improve Google My Business Ranking?

After setting up your Google My Business profile, optimize it. Because it(GMB) is the optimal way to establish your local business. It provides a central location where potential customers can find you through Google Maps and search results. It’s easy to get started, and there are many ways to improve your Google My Business ranking, including verifying your online listings, claiming your listing pages and posting content.

1. Complete your Google Update Key Information

Always complete all the information available on your business’s local search results panel and regularly check to ensure accuracy. Aside from creating a profile and uploading high-quality photos, updating basic information such as business name, phone number, email address, and website will help drive traffic to your store.

As you grow, you may find that your Google My Business profile needs maintenance, such as adjusting your business hours or updating your contact information.

This includes your:

• Business name
• Phone number
• Address
• Website (linking to your homepage)
• Hours of operation
• Business categories

2. Business Listings

Our Google My Business package offers you a way to improve your Google My Business listing by creating new citations and listings on the internet. Get your business listed and ranked high with our Google My Business package. This package includes recording your business in the top 50 guides you need to be listed. This will help you attract more customers to your business by simply having your NAP on the internet.

3. Consistent NAP

Consistent NAP (Name, Address and Phone number) comprehensive local business listings will help your business come up in Google search results. Companies are listed on many platforms, from your website to Yelp, YP, and Facebook. These various listings should always include the same NAP – name and address with phone number. Though every platform creates its unique listing page, this is where your NAP becomes crucial. A consistent NAP across the web will help Google recognize your business and rank it accordingly within local search results.

4. Embedded Google Map

Your location will be more visible for users searching for your business name in Google Maps. If you have a Google My Business page, embedding a map on your contact page benefits your business. This way, Google can be sure you are located at the address you have listed by confirming that with your Places listing. By having it approved by Google as an address and verified as part of the Places directory, it’s easier for search engines to find your business.

5. Include Special Attributes and Features 

Unique Attributes and Features are an excellent way for your customers to learn more about your business and see its benefits. Although each category won’t include the same attributes and features, some common ones can be displayed on any profile. For example, these include outdoor seating, menu uploads, or wheelchair accessibility for specific businesses and services.

9. Include Special Attributes and Features 

Unique Attributes and Features are an excellent way for your customers to learn more about your business and see its benefits. Although each category won’t include the same attributes and features, some common ones can be displayed on any profile. For example, these include outdoor seating, menu uploads, or wheelchair accessibility for specific businesses and services.

6. Generate Reviews and Respond to Them

Reviews are essential to your local SEO. Reviews help provide a more profound qualification for users to decide which businesses are relevant and trustworthy. This is why it is vital to get everyone you may know to leave a review of your business listing; this includes family members, coworkers, or even customers who aren’t the greatest at remembering to do so on their own. It would be best if you got everyone to review your page: this blog post and this cover two easy ways to get more Google reviews.

 7. Add Images or Videos to Your Listing

With Google My Business, you can add a virtual tour and photos of your business to help customers choose you over the competition. By uploading appealing images, videos, and pictures from previous clients, prospective clients are more likely to see these items. If any previous clients have uploaded photos about you, Google will also display them on search results pages. This feature will be available once your listing is verified.

8. Post Regularly 

Regularly posting on Google My Business gives you complete control over your Google local presence and helps you send indications to Google that you manage your listing proactively. It also serves customers when they are online. With the ability to target consumers by keyword, location, niche and device, there’s no better time than now to leverage this channel for your business.

9. Make Sure your Website is Responsive

To rank well in Google My Business listings, your website needs to be responsive (it automatically adjusts to the screen size of whatever device is used). When Google sends traffic to your site and can’t easily find the information they need, they’ll leave sooner than if the experience was seamless. Nearly 60% of all Google searches are done on mobile devices. To do this, test your site on mobile devices. If it’s difficult to find or access important information, has broken links, and is slow to load, consider investing in a redesign.

10. Add Local Keywords to your Website

Your website is the key to your online marketing. Thus, it’s essential to use it to boost your Google Maps ranking. One process to do this is adding more local keywords to individual pages on your site. In addition, target your site for Google Maps by including local keywords in image tags, headings and body text, URLs and captions—not just on the main pages but also on product and service pages.

Finally, you can successfully improve your Google My Business ranking using these techniques and tips. We recommend you go through the Google My Business optimization guide and know in detail what can be done to improve rankings. Doing so may take some time, but the benefits will be advantageous if you commit. We hope you enjoyed the blog. Good luck improving your business ranking.