PrestaShop is an open-source e-commerce platform. It enables online stores to be set up quickly. It has more than 500 built-in features. The features include an intuitive management area and powerful product-building tools. You’ll get this solution for a low price compared to another e-commerce site. More precisely, the basic version of this platform costs nearly $0. But its professional and enterprise versions can is available for approximately $180-$195 and $270-$295, respectively.

The PrestaShop platform has been in the market for about ten years. Now it has become considered one of the most popular platforms. E-commerce businesses use it in the USA. What makes this platform so popular?
Here are some of its Key Features:
- PrestaShop comes with a wide range of themes and modules. You can avail of more than 1000 modules and articles. These modules can help in building a unique and memorable web design.
- The platform is available in over 25 languages. It is allowing online stores to widen their clientele and build long-term relationships.
- PrestaShop is engaged with more than 500 built-in specifications.
- It provides intuitive and powerful management themes and product creation.
Marketing Features:
When running a business, you must have all the right tools to help you succeed. For instance, if you are running an online store, you need an online store platform that enables you to do business better and more efficiently. PrestaShop is an excellent online store platform because it has essential marketing tools. The marketing tools PrestaShop offers are:
- PrestaShop has a lot of special packages. It provides quick discounts and coupon codes for customers. They effectively get clients’ attention and help the business earn good profits.
- The online store can offer free shipping on all or some products. Free shipping is highly profitable for sales of the online store.
- Online stores can create campaigns to promote popular products and offer product suggestions.
- Good sales are always good for enhancing the profits of the shop. Online businesses get an opportunity to put product promotions on the homepage. So customers can save money on shopping.
What is the Cost of Building a Prestashop Website?
Most prices are negotiated and agreed upon between the customer and developer. It is only possible to establish a figure that applies to some cases. If you want to know the likely price range for your Prestashop project, please read the rest of the blog. You’ll get an idea.
- Price of a Basic Prestashop Site With a Generic Theme:
A “base price” of $5,000 for investing in a simple Prestashop site. Prestashop’s functionalities will be included in this price. But it will be based on a generic theme that can easily be altered to fit your brand and style. So if you are looking for something basic with no customization and also need minimal change to the design, you can get them for $5k. It is the standard price for this type of site.
- Price of a Simple and Efficient Prestashop Site:
A few minutes of conversation and the price of a Prestashop installation project. What do you need to create a Prestashop site? Do you have a specific module to connect to? Do you want a theme personalized to your image but without spending months there? Data migration or an import of products from an old site?
A Prestashop site with some customization will cost between $10 and $15 000. For this price, this usually includes a personalized but simple graphic charter. It also contains one or more specific plugins and some custom connectors. A project of this type will take a few weeks, about two or three months. It depends on the information to be transferred and the project.
With this price, you will get a Prestashop site with some customization. Including one or more specific plugins and connectors for any module or system, you may have this.
- Price of a Fully Customized or Highly Technical Prestashop Site
There is no maximum price for an e-commerce site depending on your specifications. You may invest more if you need a highly customized Prestashop site and require many modules. Or you may need an unusual interface to connect your site or even a graphic charter prepared by an entire team; you need to invest more.
The cost will be higher if you do 100% customization of your site. The price will start around $25,000 and go over $45 000. For any specification involving custom modules, you should consult with an e-commerce consultant.
Why are These Price Variations for a Prestashop Site?
Do you have particular technical needs? Many complicated modules? Interfaces to connect to your site? A graphic charter created by an entire team and 100% personalized? Then your Prestashop site will cost more. But there is another reason why some sites are more expensive than others. Prestashop offers excellent value for money. At the same time, it is effortless to use as it provides a powerful, flexible e-commerce technology. Also, it is customizable and adaptable by default. In other words: create yours very quickly and easily!
- Your Requirements:
How you make your specification will directly impact the time it takes to develop and the costs. So what are the suggestions for you? Make a clear, detailed and precise specification as detailed as possible. And treats each aspect of the design and development of your e-commerce project as if it were an independent project.
- The Technical And Graphic Complexity:
These are more complex sites with many plugins, themes and modifications. This requires more support in terms of development and maintenance. These sites may use all possible technologies. And seeks to maximize the experience on all devices. These Prestashop sites are also more likely to be commercial than personal.
- The Number of Plugins:
The number of plugins also impacts your costs and budget. If you have 30 different plugins and they are all at $200 each, that can add up fast! More plugins can mean more cost to cover each plugin, technology provider, and updates.
- Company’s Reputation:
There is no doubt that Prestashop agencies can charge more than the sites themselves. It is not only because of their expertise and skills but also because they have a company address. This is a way of managing the agency. Indeed, an agency needs a lot of money and skills. Sometimes it takes work to organize schedules due to many clients. The high-demand agencies will often charge a premium for new customers as it’s a law of supply and demand!
What Can be The Minimum Budget To Get Started With Prestashop?
The minimum budget to start a Prestashop webshop will depend on who is behind the project. The different Prestashop packages vary in price. It’s classified by paying per month, year or transaction. A small website can start at $50 / per month but quickly increase to several hundred euros a month. The hosting also has very little in common with the theme, which is more like an option. At the same time, a more elaborate configuration requires more time.
- Hosting:
You will need hosting for your Prestashop store. The hosting provider will host your site and ensure its availability. They handle the security, backups and so on. The cost of web hosting for a Prestashop site can be as low as $30 / month or as high as $350 / month.
- PrestaShop Development Cost:
Professional PrestaShop developers can help drive your business. They can create detailed product pages. So your customers can easily understand and find them. Also, they will put recommendations, cart abandonment emails and the possibility of customization in place. They will ensure what is essential for the customer. The hourly rate ranges from $25 – $70 per hour, depending on skills and experience.
Let us get an overview of the PrestaShop development services cost:
- In the USA, the highest price is $120-125.
- If we talk about lower development rates, we can find them in South America (around $15-20). Each region’s hourly rate is higher because they have a more professional approach.
PrestaShop provides users with a wide range of features. These features allow them to create an online store quickly and easily. However, PrestaShop could be better, so there is still a need for developers. They can solve various problems that occur during use.
PrestaShop offers a complete business solution combining both free and paid versions. It provides tools for everything from digital marketing to accounting. Yes, it is possible to launch a Prestashop website for free. But there are more practical options. So if you want to build your online store, Prestashop will take up to $100 per month. Also, you’ll need to allocate about $150 for the site’s initial development.